Spark Compass, in partnership with Rahal Letterman Lanigan Racing (RLL), is redefining the motorsports industry by integrating cutting-edge AI-powered fan engagement, private 5G connectivity, immersive digital activations, and real-time data intelligence into a first-of-its-kind ecosystem.
This initiative leverages AI, IoT, Augmented Intelligence, and advanced analytics to deliver seamless interactions between fans, teams, and sponsors—enhancing engagement, optimizing race strategy, and maximizing sponsorship value.
HOW IT WORKS
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FEATURES & BENEFITS
AI-Powered Race Insights
Get AI-powered real-time race predictions and exclusive race-day commentary based on driver telemetry and past performance.
VIP Rewards & Fan Experiences
Unlock exclusive garage tours, pit lane access, and simulator experiences with the RLL team, personalized based on your app usage and preferences.
Augmented Reality & Interactive Fan Zones
Immerse yourself in Augmented Reality and explore Interactive Fan Zones, featuring personalized experiences tailored to your app usage and preferences.
Private 5G-Powered Connectivity
Enjoy ultra-fast live streaming with multi-angle views from different race cars, along with smart notifications delivering AI-driven alerts on race-day weather, team updates, and predictions.
STRIVE TO DRIVE
POSTS FROM THE PIT WALL
Strive to Drive is an episodic documentary following Bobby Rahan, RLL Reserve Driver & Spark Compass R&D Driver, in his pursuit of a full-time racing seat.
With the Press for Pass app, you can engage in real-time with Toby like never before—vote on his training challenges and race-day strategies, join exclusive live Q&A sessions streamed through the app, and access bonus clips you won’t find anywhere else.
Brands can integrate their campaigns within the RLL Racing app for direct fan engagement.
FREQUENTLY ASKED QUESTIONS
How do I earn rewards?
By following the instructions we will provide, you will earn the points we allocate. Once you earn enough points, you will get instruction on how to claim your rewards.
How do I redeem VIP passes?
We will include details when we present the passes.
What races and teams are included?
All RLL entries across both series are included—this comprises IndyCar cars No. 15, 30, and 45, as well as the BMW M Hybrid V8s, cars No. 24 and 25, competing in the IMSA GTP class.